RAISING RILEY

AUSTRALIAN DESIGNED KIDS LABEL FOR THE STYLISH RASCAL

 

VISION
To provide rascals with something tough wearing, stylish and timeless while encouraging them to be who they feel they are, not who they feel they should be.
 
We are expert simplifiers. We do not bedazzle, we do not sequin. As professional raisers of mini humans, we acknowledge the difficulties one faces to raise their children to be confidently ‘them’.
 
Here you will find it is not boys wear blue and girls wear pink. It isn’t trucks for boys and fairies for girls. We see children simply as tree climbers and scooter riders. As entertainers and creators. As introverts and extraverts or sisters and brothers.
 
Parents often face the issue of ‘that is for boys’ or ‘that is for girls’ from their children. Regardless of whether they like what they see.
Raising Riley was built without gender labelling to encourage the freedom of un-influenced decision making. We want to be a part of the ground work in raising a generation of confident, unique, equal opportunity individuals.

Behind The Company 
We are an Australian owned small business based in Canberra, ACT. 
 
Founded by Canberra mum, Maddison, who is the proud life leader for daughter Riley.
Increasingly fed up with lack of diversity in children’s wear and having to (god forbid) go into the ‘Boys’ section to shop for something as simple as a T-shirt she created Raising Riley.
 
Maddison, works your classic Monday to Friday desk job within the public service. A creative at heart, Raising Riley has given her the opportunity to resurrect her creative side as well as address important issues at the same time.
 
With assistance from tech savvy friends, such as  the talented Emily of Neublok  (another creative soul with a good sense of humour and incredible legs) Maddison can bring her designs to you.

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MEDIA /
PRESS

AFFILIATES
AND
CONTRIBUTORS

Graphic Design Extraordinaire

EMILY VRBENSKI
neublok.